FOUNDER’S STORY

Engagement is not the same as interest. But try telling that to an algorithm.

Try explaining to a machine that just because you clicked on something once—out of shock, out of grief, out of some raw, unnamable emotion—doesn’t mean you want to be haunted by it forever. The algorithm doesn’t ask why. It only sees the click, the linger, the pause, and it decides: You must want more. And so, like a river that does not know how to change its course, the flood comes. Again and again.

Clarity News was born to stop that flood.

In the wake of a traumatic event, my own family found themselves avoiding the news altogether. What once had been a daily habit—checking headlines over morning coffee, scrolling through updates between meetings—became something painful, something fraught. The news feed, once a window to the world, now felt like an ambush. They had no say, no control, no way to stop the onslaught of reminders.

They tried everything. Muted topics. Unfollowed sources. But the algorithm was relentless. It had made up its mind.

And yet, it seemed like such a simple thing to ask: Why is there no way to filter out a single word, a name, an event?

That’s when I knew—if no one else would build the solution, I would.

Clarity News exists because no one should have to choose between staying informed and protecting their peace of mind. Whether you are a survivor who doesn’t need to relive the worst day of your life, someone overwhelmed by the weight of political turmoil, or just tired of seeing the same influencer headline splashed across your screen, you deserve the power to decide what enters your digital space.

This is not about silencing the world. It’s about making space to breathe.

Take back your feed. Take back your peace.

Find clarity.